Introduction

Travel magazines and brochures, product catalogs, and real estate flyers and Web sites use visual images because customers want to see what they are buying. They want to experience it visually. However, unlike the print world, interactive visuals such as 360-degree panoramas, virtual tours and object movies provide your customers with the engaging visual content they desire (and are seeking more of). Need convincing?

From the August 2006 Pew Internet and American Life Project:

• 51% of online American adults have taken virtual tours (up from 45% in 2004).
• On a typical day, more than 5 million people are using virtual tours on the Internet (up from about 2 million in 2004).
• ... virtual tours often fulfill practical, everyday queries about a potential destination. With the quality and accessibility of virtual tours improving and broadband penetration rising, people are increasingly turning to the Internet to get a feel for such areas of personal interest as colleges and universities, tourist and vacation locales, historical sites, museums, real estate, and hotels.

In 2005, Best Western decided to create 360-degree virtual tours for each of its 2,400+ properties. This decision was based on research by Yesawich, Pepperdine, Brown & Russell and Yankelovich Partners that said 57 percent of leisure travelers and 46 percent of business travelers called virtual tours on a hotel Web site "a very desirable feature." Research by DoubleClick said rich media or virtual tours generate 46 percent more sales (bookings) than still images.

R2360 will help you market your destinations or products with the engaging visual content your customers are seeking!

Give us a call, send us an email or complete our online project inquiry form.